![]() Did you end up going the Whole Foods route at first? Going clean, or cleaner, can be confusing. Why are we allowing ourselves to be used and abused by corporations who profit from our consumption of dangerous chemicals? Not to mention the fact that the skyrocketing rates of cancer are only creating more profit for some of those same corporations. The EU has banned more than 1300 ingredients. I knew the US was behind in terms of regulation, but I was not aware of just how far behind. I was not aware of the complete and utter lack of regulation in the American beauty industry until I met Hillary and Christina from True Botanicals. How did you find out about the lack of regulation in the beauty industry? Why is it okay to expose ourselves to such harmful chemicals at any point in our lives? Why can’t we be that thoughtful on behalf of just ourselves? I was struck by how serious the warnings were about the dangers of skincare while pregnant. ![]() We often don’t consider what we’re putting on our skin until we’re responsible for growing another human. Was motherhood the big wake up call in cleaning up your beauty routine? Here, she sounds off on adventures at Whole Foods, set life on the show House, and which products she trusts for her ethereal glow. “I feel lucky to be their chief brand activist, because I have the chance to introduce people to a safer way to feel beautiful,” says Wilde. What may be surprising, however, is that Wilde quietly teamed up with eco-beauty brand True Botanicals earlier this summer. Google actress Olivia Wilde’s name and you’ll find an impressive reel that includes credits like Her and Vinyl, which is, of course, not surprising.
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